Renowned media personality, Gilbert Aggrey, known to many as “Abeiku Santana,” has just added another feather to his cap by earning a Master’s degree in Marketing Strategy from the University of Ghana Business School. Santana, who is well-known for his wealth of knowledge in various areas of media, public relations, and marketing, including relationship marketing, brand strategy, social marketing, strategic management, and marketing research, has proven once again that he is not just a seasoned professional but also a dedicated scholar.
During his studies at UGBS, Abeiku Santana delved deeper into the hospitality industry and its dynamic nature. His research study on service quality and hotel performance post-COVID-19 has gained significant attention, exploring how service quality affects the performance of hotels in the wake of the pandemic. This research aimed to tackle a pertinent issue in the hospitality industry.
Santana’s education in both marketing and hospitality management has given him a unique perspective on the hospitality industry, enabling him to approach challenges with a holistic viewpoint. His recent recognition by the University of Cape Coast for promoting the institution on various platforms is a testament to his commitment to advancing the hospitality industry.
With his extensive experience and unique skill set, Abeiku Santana is poised to become one of the top global expert consultants in media, marketing, tourism, and hospitality. He expressed gratitude to his wife, family, and friends for guiding him through another educational journey, and he is hopeful that this latest educational accolade will help advance his corporate contribution to Ghana.
Abeiku Santana has an illustrious career spanning more than two decades in the media space, and he is arguably the most decorated media personality in Ghana. He has won several awards, including 2021 Radio and Television Personality of the Year, TV Male Entertainment Show of the Year, and Best TV Male Personality, among others. His unique perspective on the hospitality industry is set to contribute to the growth and development of the sector.